The 1950’s and 1960’s may be behind us, but a new “Golden Age” of flying has arguably just begun! With the demand for flights increasing around the globe, the aviation industry continues to experience significant growth and development creating space for further partnership and collaboration. Capitalizing on this is two of the biggest airlines in the world – Emirates and United!
Their latest campaign, inspired by the hit film “Catch Me If You Can”, invites audiences to “fly the friendly skies to Dubai” with both airline’s Cabin Crew members meeting at Dubai International Airport (DXB). Teased in a cheeky Twitter exchange leading up to its release, the video accompanies a newly announced commercial agreement that will enhance each airline’s network and give customers easier access to destinations all over the world.
So, what does this really mean?
United will launch a new direct flight between Newark/New York and Dubai starting in March 2023. From there, customers can travel on Emirates or its sister airline flydubai to more than 100 different cities.
Starting in November, Emirates customers flying into three of the nation’s biggest business hubs – Chicago, San Francisco and Houston – will have access to nearly 200 U.S. cities in the United network – most of which only require a one-stop connection. At eight other U.S. airports served by Emirates – Boston, Dallas, LA, Miami, JFK, Orlando, Seattle and Washington DC – both airlines will have an interline arrangement in place.
Customers of both airlines can soon book these connecting flights on a single ticket – making check-in and luggage transfer faster and easier. For example – travelers will be able to visit United.com or use the United app to book a flight from New York/Newark to Karachi, Pakistan or go to Emirates.com to book a flight from Dubai to Atlanta or Honolulu.
This agreement will also give the loyalty program members of both airlines more opportunities for more rewards: Emirates Skywards members can soon earn miles when they travel on United operated flights, and United Mileage Plus members flying on United’s New York/Newark to Dubai flight will be able to earn and redeem miles when connecting beyond on Emirates and flydubai.
Eligible customers travelling on codeshare flights will also soon enjoy access to Emirates and United lounges. More details on frequent flyer awards and lounge sharing benefits will be communicated in the coming weeks.
I was fortunate enough to be included in this exciting video production alongside an amazing group of like-minded #avgeeks. You can watch it below and catch the behind the scenes on Tik Tok!
LinkedIn: Kelsey Johnson
Disclaimer: My posts are my personal views and do not represent the views of my company.