Feed It Forward: Second Harvest Truck Pull

This week, I had the pleasure of participating in the Second Harvest Truck Pull fundraising challenge alongside several Miss Universe Canada delegates. We pulled a 10-tonne food rescue truck a distance of 100 ft in a timed competition, to raise money and awareness for Feed It Forward.

In lieu of asking for your votes for the People’s Choice Award at the pageant this year, I’m kindly requesting my friends, family and members of the community to contribute to this wonderful not-for-profit instead via my GoFundMe page. I am hoping to raise $500!

Feed it Forward is a Canadian not-for-profit with two main goals: to feed Canadians that are food insecure, and to reduce food waste.  Their mission is to make a difference in the lives of fellow Canadians who are in need of assistance with securing nutritious food and regular balanced meals.

Working with a variety of food partners (grocery stores/restaurants and partners) in the Toronto area, Feed It Forward collects unused and unsold food otherwise destined for landfill, then rescues, repurposes and places it in the hands of those who need it most through several initiatives: 

1. North America’s first “pay what you can” grocery store
2. Food hamper program
3. Mobile food truck program
4. The “Feed It Forward” Farm

Feed It Forward was founded by Chef Jagger Gordon in 2014, because he could not bear the copious food waste created each time he catered an event. Since then, Feed It Forward has served over 650,000 meals and saved 1,114,200 lbs of food from landfill. 

Please visit FeedItForward.ca to learn more.

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